What follows in this note comes to mind because in the last two years I have contributed in a process led by UNESCO to analyze, position and promote communication for development. He participated in several activities in the organization's headquarters in Paris and in Latin America.
Of all the agencies of the United Nations, whose mandate only communication is the Unesco. Other programs and projects have communication but which is Unesco from the top of its organizational structure, communication sector has the same level as other sectors to justify their initials: education, science and culture.
For research that has encouraged and supported the communication policies, UNESCO stands in the landscape not only of multilateral organizations, but also well ahead of the bilateral development agencies, and above Governments, foundations and NGOs should be the closest to the communication understood as a process of dialogue and participation.
Typically, when institutions say they are committed to the "communication", what they actually do is dissemination of information or even worse, propaganda of their own activities to bolster the visibility institutional. A clear example is UNICEF, much ado about nothing, and I know what I mean after working more than seven years in that organization.
The confusion between information and communication is so prevalent, not only ordinary people but themselves journalists and reporters speak of "mass media" to refer to the media and broadcast. I said in several trials, and in a recent article published in Page 12 (Argentina), the mass media do not exist, that is a lie.
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| Gustavo Gómez |
If we make a little history will remember that Unesco fought the battle for a New World Information and Communication (NWICO) following the report of the MacBride Commission (comprising among others, by Gabriel García Márquez), which showed that the major powers world were under strict control of information flows in the world. The evidence was so overwhelming in the report, the United States and Britain withdrew from UNESCO for many years and with all its resources sabotaged propaganda.
that continues to wage battles in recent years Unesco recover the previous history and emphasize the right to communication, promoting For example, new technologies and communication for development in countries of Asia, Africa and Latin America.
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| Gunther Gabriel Kaplun and | Cyranek
event program highlighted the wealth of experiences of communication with a sense of participation and development. Since the state has realized the ambitious Ceibal , which I mentioned in a previous note, by which it has adopted an XO laptop to all students in public schools in the country. Since civil society participatory communication has been enriched with proposals such as TV Tree, and many others.
Experiences mentioned and others are described in chapters of a new book of Unesco which was presented by Gunther Cyranek. With its 500 pages, photographs and an unconventional format, "Communication for development: a tool for social change and participation" contains 30 texts that refer to 'approaches and experiences, "including one of mine where I analyze the role meets the communication for development in the UN system. The entire book can be downloaded in PDF the Unesco website.
The event also featured speakers from the front line, Gabriel Kaplun's friends (who leads the race Communication at the University of Uruguay), Eduardo Rebollo (who does the same at the Catholic University) and Gustavo Gomez, who took a few months ago the role of National Director of Telecommunications in the government of Pepe Mujica, and was formerly the Director of laws of the AMARC. You can download the photos from the event the Unesco website.
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| Ana María Mizrahi, Gabriel Kaplun, Alfonso Gumucio Dagron, Gunther Cyranek |
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| Alfonso Gumucio Dagron |
Este tipo de actividades que apoya la Unesco, relacionadas con la comunicación para el desarrollo se están dando también en otros países de la región, por ejemplo en Ecuador con la participación de CIESPAL. La idea es preparar una masa crítica de documentación, experiencias y debates con vistas a la 12ª Mesa Redonda de Comunicación para el Desarrollo que tendrá lugar en India en 2011.
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